Privacy Policy

Internet consumer privacy is of paramount importance to Firstand10 Marketing and our advertisers. The following statement, effective June 1, 2004, outlines our policies and principles regarding online privacy. Firstand10 Marketing is committed to protecting the privacy of consumers and to do our part to maintain the integrity and security of the Internet. Because of the changing nature of consumer needs and our business itself, Firstand10 Marketing reserves the right to modify this policy statement at any time without notice. As such, and since we want to always make certain that our privacy policy is clearly understood, we recommend that you review this Privacy Statement periodically to note any changes that may have occurred. Please forward any comments you may have regarding this policy to us at

Personally Identifiable Information (PII)

When an Internet consumer clicks on one of Firstand10 Marketing's placed advertisements, Firstand10 Marketing does not collect any personally identifiable information regarding the consumer who clicked on the ad (e.g. name, address, social security number, e-mail address).

Non-Personally Identifiable Information (Non-PII)

When an Internet consumer clicks on one of Firstand10 Marketing's placed advertisements, Firstand10 Marketing collects what the industry terms as "ad delivery and reporting data" (Type of Browser, Operating System, IP address, domain type, page(s) visited, date and time of when an Internet consumer has responded to an advertisement). This type of information is defined by the Network Advertising Initiative (see Network Advertising Initiative section below) as Non-Personally Identifiable Information (Non-PII) "ad delivery and reporting data". This means that none of the data can be linked to any individual Internet consumer, and therefore it cannot be used for profiling purposes.

Firstand10 Marketing retains all ad delivery and reporting data indefinitely, for accounting and auditing purposes.

In addition Firstand10 Marketing does not collect any specific non-personally identifiable information (e.g. age, gender, interests, income-range) that could potentially be linked with other data to identify individual Internet consumers for the purpose of profiling.


When an Internet consumer views a Firstand10 Marketing served advertisement for the first time, a cookie is placed within their computer. A cookie is a unique tag that is issued to the Internet customer and is used to identify individual computers. The purpose of the cookie is to allow the ad placement company to deliver advertisements that have a greater degree of relevance to the consumer, even though that consumer is, in essence, anonymous to the ad placement company. Consumers who wish to remove this cookie and disable their web browser from receiving further cookies can do so by following the instructions provided by their browser's manufacturer.

Ad management and Reporting Data - Use of Cookies

When a consumer clicks on an ad placed by Firstand10 Marketing, they are assigned a unique number, known as a cookie, which is recorded and stored on their computer in their web browser's cookie file. Cookies do not harm Internet consumer's computers.

Cookies help us to reach several of our key goals, such as providing Internet users with a more fulfilling, results oriented experience on the web, and increasing the amount of relevant material viewed by Internet consumers.

Non-Personally Identifiable Client Data

Firstand10 Marketing sometimes collects non-personally identifiable information from our clients. Non-personally identifiable information is also known as "demographic" data and includes information such as age, gender, geographic location. We use this information to refer consumers to appropriate partners.

All personally identifiable data provided by individual clients will be kept in strict confidence by Firstand10 Marketing and will be treated with the same level of respect and care that Firstand10 Marketing treats its other proprietary information and trade secrets. Firstand10 Marketing will never sell, rent, exchange or barter any personally identifiable information to or with any third party for financial gain or marketing purposes.

Security Precautions

Firstand10 Marketing makes every effort to maintain the security of its network and the data we collect. Any data that is stored on Firstand10 Marketing's servers is treated as proprietary and confidential.

Children's Privacy

As of April 21, 2000 the children's Online Privacy Protection Act became effective. The regulations apply to the online collection of personal information from children under the age of 13. Firstand10 Marketing is very sensitive to the issue of children's privacy and makes every effort to protect the privacy of children using the Internet. Firstand10 Marketing's web site, products, and services are not developed for or directed at children. Our policy is not to permit anyone under the age of 13 to do business with us.

Contacting Us

For more information or if you have questions or concerns regarding Firstand10 Marketing's Privacy Policy, please send an e-mail to, or you can send correspondence to the following address: Privacy - Firstand10 Marketing., 4511 La Barca Pl., Tarzana, CA 91356.